Blog

What we’re learning, published as we learn it.

Channel playbooks, teardowns and platform changes that affect what you sell. Written by the specialists running the accounts.

Featured

Explore Insights That Move Business Forward

Why Amazon Category Listing Reports Matter

Why Amazon Category Listing Reports Matter

If you manage more than a handful of products on Amazon, you should be working from the Category Listing Report, also called the flat file.

How to get ready for Canton Fair?

How to get ready for Canton Fair?

Disclaimer: This article contains affiliate links. When you purchase a VPN subscription through our NordVPN link, we may earn a small commission at no additional cost to you.

Scalomatic: The Amazon PPC Software We Built

Scalomatic: The Amazon PPC Software We Built

Scalomatic is the Amazon PPC software we built at Growth Scalers and use to manage our clients’ campaigns.

Amazon’s Climate Pledge Friendly program

Amazon’s Climate Pledge Friendly program

Brands that joined Amazon’s Climate Pledge Friendly program saw their sales increase by at least 12% in their first year.

Amazon New Defect and Reimbursement Portal

Amazon New Defect and Reimbursement Portal

Amazon’s Inventory Defect and Reimbursement (IDR) portal shows every issue with your inventory in one place, and the reimbursements you may be owed.

Amazon FBA Product Labeling and Shipment Guide

Amazon FBA Product Labeling and Shipment Guide

A small labeling or packing mistake can leave your FBA inventory stuck, cost you relabeling fees and push you out of stock.

Amazon Deals in 2025: The Six Types and When to Use Them

Amazon Deals in 2025: The Six Types and When to Use Them

Amazon gives you six ways to discount a product, and each one does a different job.

AI Prompting for Marketing: Get the Most Out of GenAI

AI Prompting for Marketing: Get the Most Out of GenAI

If like me you have been using AI in your daily workflow but always felt that you could get more out of it by improving the way you frame your problem, this guide is for you.

Walmart Rich Media and A+ Content for Your Walmart Listing

Walmart Rich Media and A+ Content for Your Walmart Listing

Walmart Rich Media is Walmart’s version of A+ Content, and it works differently from Amazon.

10 Design Styles for Your Amazon Store

10 Design Styles for Your Amazon Store

Design is often what decides between two similar products on Amazon.

Amazon Product Violations: How to Protect Your Seller Account

Amazon Product Violations: How to Protect Your Seller Account

I have seen businesses selling millions on Amazon, with dozens of staff members, shut down because of policy violations.

Ecommerce Email Automation

Ecommerce Email Automation

Cookies are going away, and it is getting harder to bring visitors back to your website once they leave.

Quick Hack to Convert Your Amazon Listings to Walmart

Quick Hack to Convert Your Amazon Listings to Walmart

If your products already sell on Amazon, you have done most of the work to sell on Walmart.

Understanding Amazon Brand Ungating

Understanding Amazon Brand Ungating

If you get Error 5665 when you try to list a product on Amazon, the brand is gated and you need Amazon’s approval to sell it.

Unlocking eCommerce Success

Unlocking eCommerce Success

In the fast-paced world of eCommerce, understanding how customers find your products is more than just a marketing strategy—it’s your competitive edge.

Amazon Listing Landmines

Amazon Listing Landmines

Amazon has been automating listing proof checking against legal requirements to avoid any lawsuit.

Mastering Amazon Inventory Management

Mastering Amazon Inventory Management

The first rule of selling on Amazon is to always have your product in stock.

Amazon SEO

Amazon SEO

Ranking organically helps you getting free sales on Amazon. You don’t need to pay any dollar in advertising. This can highly improve your bottom line.

The Ultimate Website Sitemap Guide

The Ultimate Website Sitemap Guide

A sitemap is a blueprint of your website that helps search engines understand your site’s structure and content.

Shopify Test Orders

Shopify Test Orders

Your website is only as good as its conversion rate and if your check out doesn’t work, your website is useless.

Mastering Exit-Intent Popups

Mastering Exit-Intent Popups

In the fast-paced world of eCommerce, every visitor counts.

Amazon Virtual Bundles

Amazon Virtual Bundles

In the competitive Amazon marketplace, sellers are constantly seeking innovative ways to increase sales and average order value.

Manual Bid Optimization

Manual Bid Optimization

In the competitive world of digital advertising, mastering manual bid optimization can be the difference between profitable campaigns and wasted ad spending.

Amazon A+ Content Rejected? 9 Reasons and How to Avoid Them

Amazon A+ Content Rejected? 9 Reasons and How to Avoid Them

Amazon reviews every A+ Content submission and rejects anything that breaks its content rules.

Google Announces Retirement of Enhanced CPC Bid Strategy

Google Announces Retirement of Enhanced CPC Bid Strategy

In a recent announcement dated September 5, 2024, Google has revealed significant changes to its advertising platform.

Amazon Vine: How It Works, What It Costs and When to Use It

Amazon Vine: How It Works, What It Costs and When to Use It

Amazon Vine is the Amazon program that sends your product to trusted reviewers, called Vine Voices, in exchange for an honest review.

What Is TACoS on Amazon? Formula, Targets and How to Lower It

What Is TACoS on Amazon? Formula, Targets and How to Lower It

TACoS (Total Advertising Cost of Sale) is your total ad spend divided by your total sales, from ads and organic together.

How to Buy UPC Codes for Amazon

How to Buy UPC Codes for Amazon

To list a product on Amazon you need a barcode number, usually a UPC, for each product you sell.

Fititude: Amazon product launch done the right way

Fititude: Amazon product launch done the right way

Fititude came to Growth Scalers with a new concept in mind that they wanted to sell through different channels.

Create a Looker Studio Dashboard in 6 Steps

Create a Looker Studio Dashboard in 6 Steps

With Google Data Studio, anyone can create custom dashboards that integrate data from multiple sources, such as Google.

Amazon Seller Case Study Sonoma Linen

Amazon Seller Case Study Sonoma Linen

After decades of experience in the bricks-and-mortar business in the US, Sonoma Linen decided that it was time to diversify into new sales channels and start selling online.

How to Create Your Amazon Seller Account?

How to Create Your Amazon Seller Account?

Unlike other channels like Google, Social Media or Display advertising, Amazon is a platform where consumers intend to buy a product that they are looking for.

Ecommerce Case study Cristina Zandomenogo

Ecommerce Case study Cristina Zandomenogo

Born and raised in Caracas, Venezuela. Cristina has lived a life of nature and beauty surrounded by the mountains and the Atlantic Ocean.

What Is ACoS on Amazon? 8 Things You Need to Know

What Is ACoS on Amazon? 8 Things You Need to Know

ACoS (Advertising Cost of Sales) is the share of your ad-driven sales that you spend on advertising: ad spend divided by ad revenue.