Advertising barely in use
In the first reported week (late March 2023), Amazon ad spend was $25. From April to December 2023, ads drove 30% of Amazon sales.
The Starting Point
The Challenges Holding the Brand Back
A wide catalog across four storefronts
RV and trailer parts were sold on Amazon, two eBay stores and a Shopify website, each needing its own listings and campaigns.
Seasonal demand
RV parts sell with the camping season, so campaigns had to follow summer and cold-weather demand.
What We Built
Rebuilding the Foundation for Scalable Growth
01
Amazon advertising scaled
- Ad spend grew from $25 in the first week to $2.7k to $4.2k a month in 2024
- Ad sales grew 2.1x (April to December, 2024 vs 2023) at 8.4% ACOS for 2024
02
Seasonal campaigns and brand content
- Winter and cold-weather campaigns launched in October 2024
- Amazon Brand Story published (October 2024)
03
eBay and website
- Weekly sales goal of $10,000 set for the RVCrazed eBay store, surpassed since July 2024
- Advanced (priority) eBay campaigns running on 20 of the top 40 products
- SEO blog posts published on the website, four a month
The Results
Measurable Growth Across Every Key Metric
| Metric | Before | After |
|---|---|---|
| Amazon sales (full year) | $786,784 (2023) | $1,096,292 (2024) |
| Amazon sales (Apr to Dec) | $584,022 (2023) | $816,689 (2024) |
| Amazon ad sales (Apr to Dec) | $177,309 (2023) | $367,735 (2024) |
| Share of sales from ads (Apr to Dec) | 30.4% (2023) | 45.0% (2024) |
| RVCrazed eBay weekly sales | Goal of $10,000 | Above $10,000 since July 2024 |