3.2x Google Ads conversions for an RV parts store

ProCamp Supply sells RV and cargo trailer replacement parts on its own Shopify store as well as on Amazon and eBay. We rebuilt its Google Ads around product segments in 2025 and scaled Performance Max in 2026. From April to July 2026, Google Ads drove 794 conversions worth $58,982 (USD), against 247 conversions worth $30,018 in the same months of 2025, while cost per conversion fell from $25.19 to $14.56.

3.2x

Conversions, Apr to Jul 2026 vs 2025

+96%

Conversion value, Apr to Jul 2026 vs 2025

-42%

Cost per conversion ($25.19 to $14.56)

5.11x

ROAS, Apr to Jul 2026 (from 4.82x)

The Starting Point

The Challenges Holding the Brand Back

A huge catalog in one campaign

Until spring 2025, almost all Google Ads spend ran through a single Performance Max campaign covering the whole RV parts range, from windows and furnaces to screws and door locks.

Seasonal demand

RV parts sell with the camping season, so campaigns had to follow which product categories people search for in each part of the year.

Competing with the marketplaces

The same parts sell on Amazon and eBay, so the website needed its own traffic source where it faces no other sellers and no marketplace fees.

What We Built

Rebuilding the Foundation for Scalable Growth

Campaigns rebuilt around product segments

A 2025 Google Ads plan that grouped the catalog into product segments and scheduled each one to its season
Search campaigns for Ventilation & Isolation and Electrical & Lighting launched in March 2025
A Performance Max campaign for segmented products launched in April 2025, plus a general Search campaign in June 2025

Performance Max scaled in 2026

A second Performance Max campaign with broad audience signals launched in March 2026
Display remarketing to site visitors from July 2025 to March 2026
Spend raised from $6,225 to $11,553 for April to July as cost per conversion fell

Better signals and a stronger store

Shopping-funnel events (add to cart, begin checkout, shipping and payment info) imported from Google Analytics into Google Ads from April 2025
New product graphics made for Amazon and eBay added to the website listings
SEO blog posts published on the website, four a month

The Results

Measurable Growth Across Every Key Metric

Metric	Before	After
Conversions (Apr to Jul)	247 (2025)	794 (2026)
Conversion value (Apr to Jul)	$30,018 (2025)	$58,982 (2026)
ROAS (Apr to Jul)	4.82x (2025)	5.11x (2026)
Cost per conversion (Apr to Jul)	$25.19 (2025)	$14.56 (2026)
Cost per click (Apr to Jul)	$0.57 (2025)	$0.43 (2026)
Conversion rate (Apr to Jul)	2.27% (2025)	2.92% (2026)