A listing with no advertising
In the week of December 11, 2023, the range sold $284 on Amazon with no ads running.
The Starting Point
The Challenges Holding the Brand Back
Packs and flavors to organize
Four flavors in 4-packs and 24-packs needed a clear variation structure, and Brand Registry was not yet in place.
Long supply lead times
Stock ships to the US with a 60-day lead time, so inventory had to be planned months ahead.
What We Built
Rebuilding the Foundation for Scalable Growth
01
Advertising launch
- Keyword research and Sponsored Products campaigns, live from December 18, 2023
- Sponsored Display, defense and catch-all campaigns
- A brand campaign for the second best seller, February 2024
02
Listings and brand
- Brand Registry completed, January 2024
- New main images for the 4-packs
- Product videos added to the listings, February 2024
03
Pricing, promotions and stock
- Competitor price review across the range
- Coupon on overstocked items, with higher bids behind the promotion, April 2024
- Inventory forecast by product to plan shipments to Amazon
The Results
Measurable Growth Across Every Key Metric
| Metric | Before | After |
|---|---|---|
| Sales, 4 weeks | $3,755 (Dec 18, 2023 to Jan 14, 2024) | $10,560 (May 6 to Jun 2, 2024) |
| Units ordered, 4 weeks | 205 | 446 |
| Organic orders, 4 weeks | 122 | 311 |
| Weekly sales | $663 (Dec 18 to 24, 2023) | $3,316 (May 27 to Jun 2, 2024) |
| Brand Registry | Not in place | Completed (Jan 2024) |