A new brand with no US presence
IVYBEARS sold in Germany but had no US listings, reviews or sales history. It took until November 2024 to get the range listed and stocked on Amazon US.
The Starting Point
The Challenges Holding the Brand Back
Expensive first weeks of advertising
In the launch month of November 2024, ads cost $3.40 for every $1 of ad sales (ACOS 339.7%) and spend was 167.5% of total sales.
Listings built for another market
Product content, titles and images had to be adapted from the German store for US shoppers.
What We Built
Rebuilding the Foundation for Scalable Growth
01
US launch of the range
- US titles and bullet points written for each gummy, including Women's Hair, Vibrant Skin, Restful Sleep, Boost Immune and Stress Relief
- Brand store and A+ content created for the launch, with product videos added in November 2024
- Virtual bundles created for the range
- Black Friday deals at 30% off all products
02
Advertising from day one
- Keyword research and Sponsored Products, Sponsored Brands and Sponsored Display campaigns ready before stock arrived
- New campaigns from December 27, 2024, then retargeting and store campaigns in January 2025
- Weekly bid optimization, which brought ACOS down every month from November 2024 to March 2025
- Campaigns, images and A+ content for Protein Boost by February 2025
03
Repeat purchases and brand content
- Subscribe & Save enrolled with a dedicated coupon
- Brand story created, plus a men's brand story in March 2025
- Profit analysis for Women's Hair to set pricing
- Google Merchant Center verified and analytics connected for the US website
The Results
Measurable Growth Across Every Key Metric
| Metric | Before | After |
|---|---|---|
| Monthly sales | $1,545 (November 2024) | $4,180 (March 2025) |
| TACOS | 167.5% (November 2024) | 46.0% (March 2025) |
| ACOS | 339.7% (November 2024) | 92.1% (March 2025) |
| Best week | $934 (November 18–24, 2024) | $2,192 (March 3–9, 2025) |
| Brand store and A+ content | None | Live |
| Subscribe & Save | 7 subscriptions (December 2024) | 24 subscriptions (January 2025, month to date at the January 7 meeting) |