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Pisqueya
Latin Caribbean Food - Amazon, Walmart & TikTok Shop

Three Years of Compounding Growth

Turning a single-channel Amazon seller into a multi-channel Latin Caribbean food brand — ending the
period at its highest point on record.

12%

Average TACOS

32%

Average ACOS

$9.59

Average order value

$600

Monthly ad budget

The starting point

The Challenges Holding the Brand Back

Amazon only, and inefficient

TACOS peaked at 25% in September 2023 and lifetime ACOS sat at 42.2%. A quarter of every dollar earned went back into ads.

Stockouts capped every gain

Best sellers Adobo and Spicy Sweet were repeatedly out of stock — and on Amazon, one out-of-stock variation drags the rank of every sibling.

No brand infrastructure

No Brand Story, thin A+ Content, no Subscribe & Save, no B2B pricing, and a brand store with six followers.

What We Did

Rebuilding the Foundation for Scalable Growth

01

Advertising Efficiency Before Scale

  • Restructured PPC into Sponsored Product, Display, Brand Defense and catch-all campaigns, with daily search-term harvesting
  • Drove TACOS from 25% down to 8.6% by Jan 2025, then held the 15% target while spend grew
  • Repriced the catalog (Nov 2024), lifting average order value from $9.59 to $13.24
  • Earned budget increases on proven performance: $300 → $500 → $800 → $1,000/month
02

Channel Expansion

  • Launched Walmart end-to-end: listings, imagery, brand portal, WFS fulfillment, brand shop and shelves
  • Built the Amazon brand store and rebuilt it three times, consolidating eight thin pages into a focused layout
  • Opened TikTok Shop with a creator seeding program — 15% commission, sampling policy and creator criteria
  • Added B2B: tiered quantity discounts and 5 lb Sazón and Adobo jugs for food-service buyers
03

Retention, Catalog and Supply Discipline

  • Published Brand Story and A+ Content; launched Subscribe & Save, Brand Tailored Promotions, Vine and Creator Connections
  • Introduced twice-monthly inventory forecasting and replenishment alerts to end the stockout cycle
  • Pruned the catalog — discontinued BBQ sauce, apron, gift sets and slow movers — to free cash for winners
  • Launched new revenue lines: Simmer Sauce, Pink Guava, 5 lb jugs, and repositioned on "all natural, no additives" against Badia and Loisa

The results

Measurable Growth Across Every Key Metric

Metric Before After
TACOS (ad efficiency) 25.0% 8.6–15% held
Lifetime ACOS 42.2% ROAS 5.02 (Prime Day)
Average order value $9.59 $13.24
Monthly ad budget $300 $1,000
Sales channels Amazon only Amazon + Walmart + TikTok
Brand Story / A+ / Store None Published & restructured
Subscribe & Save None Live, 10% + 5% Amazon co- op
Repeat purchase rate Not tracked 39.7%
Best-seller conversion Not tracked 20.5% Sazón / 31.7% Passion Fruit
B2B / wholesale None Tiered pricing + 5 lb jugs

What made The Difference

The Strategic Shifts That Changed Everything

Fixing supply unlocked everything else. March 2026 alone delivered 36.7% of that year's revenue to date — the moment inventory forecasting replaced firefighting.
Efficiency earned the budget. Ad spend more than tripled only because TACOS had already been cut by two thirds. Growth was funded by performance, not by risk.
The brand now compounds. A 39.7% repeat purchase rate and 82.6% new-to-brand share during Prime Day mean acquisition and retention are working at the same time.

The highest point - Q1 2026

  • Year to date +61.1%
  • Month to date +108.5% vs. prior year Prime Day ROAS 5.02
  • 82.6% of advertised Prime Day buyers were new to the brand

WHERE IT GOES NEXT

Lever Opportunity
TikTok Shop & creator seeding Newest channel, live and largely untapped
Walmart shop & shelves Brand page live; WFS now across the range
Pink Guava launch Newest SKU, Vine and NPI enrolment underway
Deal cadence outside Prime Day 82.6% new-to-brand rate argues for running more often
Cost of goods & packaging Co-packer search and bubble-wrap removal to widen margin