A launch with no traction
The clipper sold $120 in February 2025 and $490 in March 2025, with no sales badge to reassure shoppers.
The Starting Point
The Challenges Holding the Brand Back
A listing that did not convert
The original title and bullet points did not explain who the clipper was for or why the rotating head mattered.
Limited stock during the launch
Stock ran low in April 2025, so ads were held at $1 a day to keep gathering data until the next shipment arrived.
What We Built
Rebuilding the Foundation for Scalable Growth
01
Listing rewrite and creative
- Rewrote the title and bullet points, which tripled the conversion rate (February 2025)
- Reordered the images, added a 3D model and put the top search terms into the A+ content
- Redesigned the A+ content and the full image set (July 2025) and added a brand story to the store
02
Advertising built from scratch
- Sponsored Products, Sponsored Brands and Sponsored Display, with competitor brand terms added as negatives
- Harvested converting search terms from Auto, Phrase and Broad campaigns into Exact match
- Video ad campaigns (May 2025) and retargeting of shoppers who viewed the product
- A keyword analysis showing Phrase match converted better than Broad, used to shift bids (July 2025)
03
Targeting the shoppers who need it
- Focused spend on senior audiences, which were driving good sales by June 2025
- Added long-tail terms such as "nail clippers for weak hands" and "arthritis nail clippers"
- Product targeting on competitor clippers with strong return
The Results
Measurable Growth Across Every Key Metric
| Metric | Before | After |
|---|---|---|
| Monthly sales | $490 (Mar 2025) | $4,945 (Aug 2025) |
| Units ordered per month | 41 (Mar 2025) | 495 (Aug 2025) |
| Conversion rate | 12% (Apr 2025) | 16% (Aug 2025) |
| Amazon sales badge | None (before Jun 2025) | 100+ bought in past month (Jun 2025) |
| A+ content and images | Original set | Redesigned and live (Jul 2025) |