+19.4% summer sales for an oral care brand

Trusted Health Products sells OraMD tooth oil and dental floss on Amazon. After we took over its advertising in February 2025, US sales from June to August 2025 grew 19.4% year on year, July was up 32.1%, and the ads' conversion rate climbed from 12.09% in July to 15.85% in September.

+32.1%

Amazon US sales, July 2025 vs July 2024

+19.4%

Amazon US sales, June–August 2025 vs 2024

15.85%

Ad conversion rate, September 2025 (from 12.09% in July)

9.31%

Repeat customer rate, Q2 2025

The Starting Point

The Challenges Holding the Brand Back

A product that fits no single category

OraMD tooth oil works as toothpaste, mouthwash, breath freshener and oil pulling, but Amazon allows only one category, which limits organic reach.

Competing against cheaper look-alikes

Its top organic search terms put it next to similar bottles from other brands.

What We Built

Rebuilding the Foundation for Scalable Growth

Advertising built around the brand's loyal buyers

Amazon advertising managed from February 2025, with targeting refined month by month
Ad conversion rate lifted every month from July to September 2025
Separate performance tracking for the OraMD and Earth and Elm brands

Account analysis

Category and keyword review of the tooth oil and dental floss
Keyword rank tracking for the dental floss on "dental floss", a term with over 125,000 monthly searches
Repeat purchase analysis to plan Subscribe & Save and reorder coupons

Listing content

New set of 7 images designed for the dental floss
Product roadmap for a premixed mouthwash aimed at existing OraMD customers

The Results

Measurable Growth Across Every Key Metric

Metric	Before	After
Amazon US sales, July	$35,813 (Jul 8 – Aug 4, 2024)	$47,293 (Jul 7 – Aug 3, 2025)
Amazon US sales, June–August	$124,106 (Jun 3 – Sep 1, 2024)	$148,234 (Jun 2 – Aug 31, 2025)
Amazon US sales, August	$39,740 (Aug 5 – Sep 1, 2024)	$46,735 (Aug 4 – 31, 2025)
Ad conversion rate	12.09% (July 2025)	15.85% (September 2025)