+34% Amazon sales at a lower ad cost for a plant watering brand

Sustainable Village sells Blumat self-watering stakes, drip irrigation kits, plant misters and watering globes. We restructured its Amazon advertising, refreshed listing images and copy, and published its brand story and A+ content. In our second four weeks, sales were 34% higher than in our first four, while ACOS fell from 26.0% to 22.6% and TACOS from 14.6% to 12.0%.

+34%

Amazon sales, Nov 10–Dec 7 vs Oct 13–Nov 9, 2025

22.6%

ACOS, Nov 10–Dec 7, 2025 (from 26.0%)

12.0%

TACOS, Nov 10–Dec 7, 2025 (from 14.6%)

+63%

Facebook purchases month on month, March 2026

The Starting Point

The Challenges Holding the Brand Back

Low traffic and awareness

Sales were down year on year in October 2025, and listings for the watering stakes, misters and globes drew little traffic.

Listings that didn't explain the products

Image sets and copy did not show what each product does, such as the benefit of the stake adapters, and the brand had no published brand story.

Advertising that had lost its best campaigns

The best-performing campaigns had been switched off at the end of 2024, and several products were not advertised at all.

What We Built

Rebuilding the Foundation for Scalable Growth

Amazon advertising

New auto campaign for watering cans and missing models added to the category campaign (October 2025)
Rebuilt the best campaigns from 2024 around the 6-pack with adapter and strengthened brand defense
23 new campaigns for grow kits, pressure reducers, tubing and moisture meters, plus hydroponics keywords (January 2026)
Profit analysis by product to keep each ASIN profitable after advertising

Listings and brand content

Brand story approved and published, and A+ content for the watering stakes with adapter (November 2025)
New image sets for the stakes with adapter, fabric pots, drip irrigation kits, globes and misters
Rewritten titles and bullet points for the stakes and backyard irrigation kits, and videos added to listings
Fixed a broken variation family with Seller Support and corrected a product's fulfilment fee, saving close to $1 per unit

Beyond Amazon

Google Search and Performance Max rebuilt by product line, with new negatives and remarketing audiences
Meta audiences for home growers and vacation watering; Facebook purchases rose from 97 to 154 month on month (March 2026)
Walmart and eBay campaigns for the globes, misters and stake adapters
Weekly promotional emails

The Results

Measurable Growth Across Every Key Metric

Metric	Before	After
Amazon sales (4 weeks)	$45,960 (Oct 13–Nov 9, 2025)	$61,500 (Nov 10–Dec 7, 2025)
Units ordered (4 weeks)	1,674	2,685
ACOS	26.0%	22.6%
TACOS	14.6%	12.0%
Facebook purchases	97 (previous month)	154 (reported March 18, 2026)