Tripling a handcrafted fragrance brand on Amazon

The Starting Point

The Challenges Holding the Brand Back

A catalog nobody was finding

Before we started, Amazon sales averaged about £3,300 a month (January to April 2024), with little structured advertising behind a wide range of scents and product types.

Listings and store that undersold the product

Bullet points, descriptions and search terms needed rework, the brand store was rated low quality, and products sat across two brand names.

Compliance and logistics friction

Hazmat requirements on fragrance products and stock held in processing slowed down listings that should have been selling.

What We Built

Rebuilding the Foundation for Scalable Growth

A full advertising architecture

Keyword research across every product category
Sponsored Products (broad, phrase, exact and product targeting), Sponsored Brands headline and video, Sponsored Display remarketing
Defense and upsell campaigns around the best sellers
Weekly bid management against a TACOS target of 5 to 7%

Catalog and brand store

Rebuilt the brand store, including a dedicated Sleep section
A+ content by product category and a published Brand Story
Grouped whipped soaps and wax melts into variations
Lifestyle images and A/B tested titles

Promotions and a second marketplace

Funded Subscribe & Save: 5% on the five best sellers, 10% on the rest
Prime Day and Black Friday multi-buy offers (buy 2 get 5% off, buy 3 get 10% off) and virtual bundles
Cart-abandoner coupons and Vine enrollment for new products
Launched Amazon US with recreated A+ content and a duplicated brand store

The Results

Measurable Growth Across Every Key Metric

Metric	Before	After
Monthly sales	£3.3K (Jan–Apr 2024)	£11.6K (Jan–Apr 2025)
Best month	£5.0K (June 2024)	£20.3K (December 2024)
Marketplaces	Amazon UK	Amazon UK + US
Brand store	Rated low quality	Rebuilt, with a Sleep section
Subscribe & Save	Not funded	5–10% funded across the catalog
Whipped soap and wax melt listings	Separate listings	Grouped into variations