3x four-week sales for an LED planter brand

The Plant and Pot Company sells illuminated, colour-changing LED planters for homes, patios and pools. Starting in January 2023, we rewrote its Amazon listings under the brand name and built its advertising around planter searches. By late May 2023, four-week sales had tripled from $1,848 to $5,767, while TACOS fell from 11.8% to 5.1%.

3.1x

Sales, May 22–Jun 18 vs Jan 23–Feb 19, 2023

5.1%

TACOS (from 11.8%), same periods

12.0%

ACOS (from 16.1%), same periods

Organic rank for "illuminated planters", May 2023

The Starting Point

The Challenges Holding the Brand Back

Generic listings

The planters were listed with titles starting "Generic", without the brand name, and with bullets that mixed sizes, packaging and returns into one block.

A few high-value orders

In the first four weeks (Jan 23 to Feb 19, 2023) the store sold 8 units, so every click and every listing detail mattered.

What We Built

Rebuilding the Foundation for Scalable Growth

Branded, rewritten listings

Titles rewritten to lead with The Plant And Pot Company instead of "Generic" (February 2023)
Bullets rebuilt around the 8 ambient colours, battery life, event use and durability
Sizes added to the titles of the larger planters

Advertising built on planter searches

Keyword research on searches such as "illuminated planters" and "plant pot with light"
Weekly bid and budget management with weekly reporting
Organic rank tracking: #2 for "illuminated planters" and top 5 for "plant pot with light" by May 2023

Price, images and store

Price reduction on the planters
Listing images replaced
Brand store reorganised

The Results

Measurable Growth Across Every Key Metric

Metric	Before	After
Sales (4 weeks)	$1,848 (Jan 23–Feb 19, 2023)	$5,767 (May 22–Jun 18, 2023)
Units ordered (4 weeks)	8	26
TACOS	11.8%	5.1%
ACOS	16.1%	12.0%
Sales (13 weeks)	$4,861 (Jan 23–Apr 23, 2023)	$7,835 (Apr 24–Jul 23, 2023)
Product titles	Listed as "Generic"	Branded, with size and key features