Expensive advertising
Lifetime ACOS stood at 56.2% and TACOS at 35.5% when we started in February 2024.
The Starting Point
The Challenges Holding the Brand Back
Incomplete listings
Several listings were missing bullet points, pillowcases had no A+ content, and the brand store was not organized by category.
A single marketplace
The Walmart account was open but not selling.
What We Built
Rebuilding the Foundation for Scalable Growth
01
Advertising
- Keyword research and a full Sponsored Products, Brands and Display structure
- Sponsored Brands driving to the store, plus retargeting and defense campaigns
- Weekly bid optimization
02
Catalog
- Added missing bullet points and new A+ content
- Redesigned the washcloth images and ran title experiments
- Reorganized the brand store by category and added color and size variations
03
Offers and Walmart
- Subscribe & Save, B2B quantity discounts for hotels, and seasonal coupons
- Vine enrollment and aggressive discounts on excess inventory
- Launched on Walmart with ads and the Walmart accelerator program for reviews
The Results
Measurable Growth Across Every Key Metric
| Metric | Before | After |
|---|---|---|
| Monthly Amazon sales | $3.9K (March 2024) | $7.0K (November 2024) |
| Average order value | $21.53 (April 2024) | $30.79 (May 2024) |
| TACOS | 35.5% (lifetime) | 21.6% (March 2024) |
| Marketplaces | Amazon | Amazon + Walmart |
| A+ content | Missing on pillowcases | Published |