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Google Ads & Meta Brand Manager

Google Ads & Meta Brand Manager at Growth Scalers

What You Will Do

As a Google Ads & Meta Brand Manager at Growth Scalers, you will be responsible for managing and growing client accounts through strategic advertising across Google Ads, Facebook, and Instagram. You will oversee account performance, develop growth strategies, communicate with clients, and work closely with PPC specialists and creative teams to achieve client objectives.

Your Responsibilities

  • Account Management & Client Communication
      • Manage assigned client accounts and develop strategic action plans aligned with client goals.
      • Maintain regular client communication and provide performance updates and recommendations.
      • Proactively identify opportunities to improve account performance and drive growth.
  • Advertising Strategy & Management
    • Develop and oversee advertising strategies across Google Ads (Search, Display, Shopping, and Video) and Meta Ads.
    • Monitor campaign performance and recommend optimizations for targeting, keywords, creatives, bidding, landing, sitelink, callout and budgets.
    • Propose A/B test and review results with clients
    • Work closely with PPC specialists to ensure effective campaign execution and optimization.
  • Data Analysis & Reporting
      • Analyze campaign performance using key metrics such as ROAS, CPA, CPC, CTR, AOV, LTV, ARPU and conversion rates.
      • Prepare performance reports and provide actionable insights.
      • Identify opportunities to increase sales, improve profitability, and scale client accounts.
  • Collaboration & Teamwork
    • Collaborate with PPC specialists, graphic designers, and Brand Managers across other advertising platforms and marketplaces to develop and execute cohesive account strategies. 
    • Participate in internal meetings to discuss performance, challenges, and growth opportunities.
    • Ensure timely delivery of client requirements and account priorities.

Qualifications

We are looking for a candidate with the following key skills:

  • Google Ads Experience: Strong knowledge of Google Search, Display, Shopping, and Video campaigns.
  • Meta Ads Experience: Experience managing Facebook and Instagram advertising campaigns.
  • Account Management: Proven ability to manage multiple client accounts and develop effective growth strategies.
  • Analytical Skills: Ability to interpret advertising data and make data-driven decisions.
  • Strategic Thinking: A proactive, results-oriented mindset with a track record of improving campaign performance and growing accounts.
  • Client Communication: Strong communication skills and the ability to present strategies and recommendations to clients.
  • Team Collaboration: Ability to work effectively with PPC specialists and creative teams.

Bonus Skills

  • Experience with Google Merchant Center, GA4, and Google Tag Manager
  • Experience with Microsoft Ads and TikTok Ads
  • Background in eCommerce
  • Experience in creating scripts and directions for video ads content
  • Experience managing seasonal campaigns

Applying for This Role

To apply, please submit your resume and a brief introductory video (1–3 minutes) discussing:

  • Your experience managing Google Ads and Meta Ads accounts.
  • A strategy you implemented to grow an account or increase sales while maintaining profitability.
  • The results you achieved.

Send your application to: team@growthscalers.com

Timezone: Eastern Standard Time (EST)

Apply via email