Growth Scalers | eCommerce Growth

Walmart Rich Media an A+ Content for your Walmart listing

Sat Feb 08 2025 14:51:33 GMT+0000 (Coordinated Universal Time)

Many sellers know how to create A+ Content on Amazon, but when it comes to Walmart, things work a little differently—and they’re evolving rapidly. If you want to stay ahead of your competitors, you need to leverage Walmart Rich Media and A+ Content strategically.<h2 id="">What’s This Rich Media All About?</h2>Think of Rich Media as your custom landing page for a product—it’s your chance to visually captivate shoppers and increase conversions. Instead of relying solely on standard text descriptions, you can add videos, 360-degree images, feature sets, and brand storytelling that make customers say:"Wow, I need this in my life!"<h2 id="">Why Should You Care?</h2><h3 id="">Better Conversion Rates</h3>Customers buy with their eyes—if they can see, explore, and understand your product clearly, they’re much more likely to click "Buy Now."<h3 id="">Stronger Brand Storytelling</h3>Your products aren’t just objects—they solve problems. Rich Media helps you tell a compelling brand story that connects with customers on an emotional level.<h3 id="">Fewer Returns</h3>When customers know exactly what they’re buying, they’re less likely to return the product. No more mismatched expectations—just happy customers.<h2 id="">How to Add Rich Media & A+ Content on Walmart</h2>Walmart recently made it easier than ever to enroll in Walmart's Brand Portal and gain access to Rich Media. Here’s your step-by-step guide to setting it up:<h3 id="">Step 1: Ensure You’re Eligible for Walmart’s Brand Portal</h3>Before you can upload Rich Media & A+ Content, you must register your brand with Walmart’s Brand Portal. You’ll need:✔️ A registered trademark (USPTO or other valid trademark authority) ✔️ An active Walmart Seller AccountTip: If you don’t have a trademark yet, apply for one first—it’s required to access Walmart’s A+ Content features.<h3 id="">Step 2: Register for Walmart’s Brand Portal</h3>1️⃣ Go to<a href="https://marketplace.walmart.com/brand-portal/" id=""> Walmart Brand Portal </a>2️⃣ Log in with your Walmart Seller Center credentials 3️⃣ Submit your brand application 4️⃣ Wait for Walmart’s approval (typically takes a few days)Once approved, you’re officially registered as a brand owner at Walmart! <h2 id="">Step 3: Uploading Rich Media & A+ Content</h2>Now that your Brand Portal access is active, it’s time to enhance your product listings with high-quality Rich Media.<h3 id="">A. Accessing Walmart's Media Library</h3>1️⃣ Log into Walmart Seller Center 2️⃣ Go to your Catalog 3️⃣ Open the Media Library (only available for registered brand owners)Pro Tip: If you don’t see the Media Library, double-check your Brand Portal approval status.<h3 id="">B. Adding Rich Media Elements</h3>1️⃣ Click on “Add Media” 2️⃣ Select the type of media to upload:<ul id=""><li>360-Spin Images</li><li>Product Videos</li><li>Enhanced Feature Sets</li><li>Comparison Charts</li><li>Brand Story Sections</li></ul>3️⃣ Ensure your media meets Walmart’s content guidelines before uploadingPro Tip: Videos under 45 seconds tend to perform best for product listings!<h3 id="">C. Submitting & Publishing Rich Media</h3>1️⃣ Click "Submit" 2️⃣ Walmart will review your content (this may take 24-48 hours) 3️⃣ Once approved, your Rich Media will be live on your product listing! <h2 id="">Alternative: Using Third-Party Providers for Rich Media</h2>If you want more customization, Walmart allows sellers to use third-party platforms like: 🔹 1WorldSync 🔹 Nielsen Brandbank 🔹 SalsifyThese platforms provide advanced content hosting for below-the-fold media, 360-degree views, and custom layouts.Should you use a third-party tool? If you want highly customized layouts or extra flexibility, third-party platforms can be a great choice.<h2 id="">Pro Tips for Maximizing Walmart Rich Media</h2>Want your Rich Media to stand out? Here’s what we’ve learned from real-world experience:✅ Use High-Quality Images & Videos → Blurry visuals don’t convert! Ensure crisp, clean, and high-resolution assets. ✅ Tell a Story, Not Just Features → Customers connect with why your product exists, not just its specs. ✅ Keep Content Fresh → Update your Rich Media seasonally to reflect new trends and promotions. ✅ Test & Iterate → Monitor engagement and conversions to see what works best—and tweak accordingly.<h2 id="">Need Help Setting Up Walmart Rich Media?</h2>🚀 Feeling overwhelmed by the technical steps? That’s where we come in! At Growth Scalers, we handle it all—so you can focus on growing your business.<h3 id="">What We Do for You:</h3>✔️ Register your brand in Walmart’s Brand Portal ✔️ Design & upload stunning Rich Media ✔️ Optimize your content for better conversions ✔️ Track performance & make improvements<h3 id="">Ready to Supercharge Your Walmart Listings?</h3><a href="https://bookings.growthscalers.com/portal-embed#/kaj" id="">Contact us</a> today, and let’s make your products shine! <h3 id="">Final Thoughts: The Walmart Rich Media Advantage</h3>Rich Media isn’t just another extra feature—it’s the key to making your listings stand out in Walmart’s crowded marketplace. If you want to:🔹 Increase sales & conversions 🔹 Build a stronger brand presence 🔹 Reduce customer returns… then now is the time to invest in Rich Media & A+ Content!Let’s take your Walmart listings from average to outstanding! <h4 id="">Disclaimer: Walmart’s Rich Media guidelines may change periodically. Always verify the latest requirements and best practices on the Walmart Seller Help Center.</h4>‍

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