Amazon Listing Landmines

Mon Dec 16 2024 20:46:52 GMT+0000 (Coordinated Universal Time)

<h2 id="">Amazon Listing Landmines: The Words That Could Sink Your Product Visibility</h2><p>‍</p><p id="">Amazon has been automating listing proof checking against legal requirements to avoid any lawsuit. As a result, they use bots to check your listing and flag it when it contains specific words. Once your listing is flagged, your account has a good chance to be flagged again and again. Therefore, we advise not using any of the words mentioned below in this article<br><br></p><h3 id="">Why Does Amazon Care About These Words?<br><br></h3><p id="">Amazon's marketplace is a tightly regulated environment designed to protect consumers and maintain a high standard of product representation. The words on our "prohibited" list aren't just random restrictions – they're carefully curated to prevent:</p><p id="">‍</p><ol id=""><li id=""><strong id="">Misleading Health Claims</strong>: Many of these words suggest medical or therapeutic benefits that the product hasn't been scientifically proven to deliver.</li><li id=""><strong id="">Potential Legal Liability</strong>: Terms like "non-toxic" or "harmless" can create unrealistic expectations about product safety.</li><li id="">‍<strong id="">Regulatory Compliance</strong>: Words related to pesticides, microbes, and medical treatments require strict FDA or EPA approval.<br><br></li></ol><h2 id="">The Forbidden Word Minefield<br><br></h2><p id="">Imagine crafting what you believe is the perfect product listing, only to have it suppressed or removed. Amazon searches for these restricted words in multiple places:<br><br></p><ul id=""><li id="">Product Titles</li><li id="">Bullet Points</li><li id="">Product Descriptions</li><li id="">Backend Search Terms</li><li id="">Image Alt Text</li></ul><h3 id="">Words to Absolutely Avoid:<br><br></h3><p id="">Here's a comprehensive list of words that could trigger Amazon's compliance algorithms:<br><br></p><h2 id="">Health and Safety Claims<br><br></h2><ul id=""><li id="">Non-toxic</li><li id="">All-natural</li><li id="">Eco-friendly</li><li id="">Harmless</li><li id="">Non-poisonous</li></ul><h2 id="">Biological and Medical Terms<br><br></h2><ul id=""><li id="">Microbe</li><li id="">Anti-bacterial</li><li id="">Virus</li><li id="">Bacteria</li><li id="">Fungus</li><li id="">CBD</li><li id="">Essential oil (as a claim)</li></ul><h2 id="">Pest and Insect Related<br><br></h2><ul id=""><li id="">Insecticide</li><li id="">Pesticide</li><li id="">Repellent</li><li id="">Specific insect names (Tick, Fly, Wasp, Lure, etc.)</li><li id="">Mold</li><li id="">Mildew</li></ul><h2 id="">Environmental Claims<br><br></h2><ul id=""><li id="">Recyclable</li><li id="">Earth-friendly</li><li id="">BPA Free</li></ul><p id="">‍</p><h3 id="">Pro Tips for Sellers<br></h3><ol id=""><li id=""><strong id="">Be Specific, Not Sensational</strong>: Instead of saying "non-toxic," describe your product's actual properties.</li><li id=""><strong id="">Focus on Verifiable Benefits</strong>: Highlight concrete features rather than making sweeping claims.</li><li id="">‍<strong id="">Use Compliance Tools</strong>: Develop scripts or use professional tools to scan your listings for restricted words.<br><br></li></ol><h2 id="">The Growth Scalers Advantage<br><br></h2><p id="">At Growth Scalers, we understand the complex landscape of eCommerce platforms. Our dedicated platform experts can help you:<br><br></p><ul id=""><li id="">Navigate platform-specific restrictions</li><li id="">Optimize your product listings</li><li id="">Ensure maximum visibility while maintaining compliance</li></ul><h3 id="">Want to Avoid Listing Pitfalls?<br><br></h3><p id="">Don't let restricted words become your eCommerce nightmare. Our team can help you craft compelling, compliant listings that drive sales and protect your seller account.<br><br></p><p id="">Ready to scale your eCommerce success? Contact Growth Scalers today<br><br></p><p id=""><em id="">Disclaimer: This list is based on current Amazon guidelines and may change. Always consult the latest platform policies and consider professional guidance.</em></p>