Ranking organically helps you getting free sales on Amazon. You don’t need to pay any dollar in advertising. This can highly improve your bottom line.

Why Keywords Matter More Than You Think

Amazon's search algorithm is based on product title and organic keywords. Keywords help you to be indexed for additional keywords that you don’t want to include in your title. Amazon will index your product for any combination of keywords in your title and in your organic keywords. 

So for instance, if you are selling a product in different size and color but don’t want to have this in your title, you can add those keywords into the backend of your listing. Also, you should add any keywords that people could use if they search for your product in another language (for instance Spanish in the US, French in CA…)

Step-by-Step Keyword Research Procedure

Step 1: Competitor Analysis with Helium 10 Cerebro

1. Identify Top Competitors

   • Select 9 top-performing competitor ASINs

   • Include 1 of your own product ASIN

2. Run Cerebro with Precise Filters

   • Set Search Volume filter to 300+ searches

   • Choose "Organic" Match Type

   • Download results as CSV file

Step 2: Keyword Relevance Assessment

1. Import CSV to Google Sheets

   • Use File > Import/Upload

   • Drag and drop the downloaded file

   
   

2. Evaluate Keyword Relevancy

   • Use COUNTIF formula (=countif(G7:P7,"<30"))

   • Relevancy Scale:

     • 5-9 competitors ranking = High Relevance

     • Indicates high traffic and potential competition

3. Keyword Selection

   • Filter keywords with relevancy ≥7

   • Copy Keyword Phrase column

Step 3: Keyword Optimization

1. Keyword Refinement

   • Split keywords by words

   • Extract unique keywords using =UNIQUE() formula

• Copy keywords to notepad to remove formatting

2. Keyword Cleaning

   • Remove plural forms

   • Eliminate keywords already in product title

   • Ensure total byte count is under 251 bytes

Step 4: Implementing Keywords

1. Amazon Seller Central

   • Go to Inventory > Manage All Inventory

   • Click 'Edit' for specific listing

   • Navigate to Product Details > Generic Keyword

   • Paste optimized keywords

   • Save changes

Pro Tips for Keyword Success

• Regularly update your keyword strategy

• Balance between high-volume and specific long-tail keywords

• Monitor competitor keyword changes

Ready to Scale Your Amazon Business?

Keyword research is just the beginning. At Growth Scalers, we transform complex eCommerce challenges into growth opportunities. Our dedicated platform experts are ready to take your Amazon strategy to the next level.

Don't let your products get lost in the Amazon marketplace. Let's optimize your visibility together!