Growth Scalers | eCommerce Growth

Marketing Manager – Growth Scalers (Warm Lead Generation & B2B Growth)

Full Time

Remote

<h3 id="">What You Will Do</h3>As a Marketing Manager at Growth Scalers, your #1 mission is to generate warm, sales-qualified leads that consistently fill our pipeline and fuel company growth. Unlike client-facing roles, this position focuses exclusively on marketing Growth Scalers itself —designing and executing scalable demand generation systems that attract, nurture, and convert prospects into high-intent leads ready for sales conversations.You’ll own the complete B2B marketing engine — from outbound infrastructure and cold outreach to content, nurturing, and inbound campaigns. If you’re passionate about building data-driven systems that turn cold prospects into warm opportunities, this role will allow you to make a direct and measurable impact. <h3 id="">Key Responsibilities</h3>✅ Warm Lead Generation & Demand Creation●      Build and execute marketing strategies that attract, qualify, and warm up potential clients through multi-channel outreach and targeted campaigns.●      Identify ideal Amazon and e-commerce brand prospects using SmartScout and segment them based on category, size, and performance.●      Enrich leads with Clay, pulling in key firmographic, technographic, and behavioral signals (e.g., sales rank, ad spend, review volume) to improve targeting accuracy.●      Maintain a high-quality, segmented pipeline of leads designed for maximum conversion into sales-qualified opportunities. ✅ Cold Outreach That Warms Prospects●      Set up and manage a complete cold email system using Instantly, including inbox rotation, warm-ups, deliverability optimization, and A/B testing.●      Write and execute hyper-personalized cold email sequences that engage and warm up prospects rather than sell immediately.●      Continuously optimize campaigns to improve open, reply, and positive response rates — focusing on quality conversations over quantity.‍ ✅ Content & Video Marketing for Nurturing●      Produce sales enablement content — case studies, landing pages, video explainers, and whitepapers — that move leads from awareness to interest.●      Create personalized Loom videos and value-driven audit pitches to increase trust and warm engagement.●      Embed content strategically across email, LinkedIn, and paid channels to guide prospects through the buying journey. ✅ Messaging, Positioning & Funnel Nurturing●      Develop compelling messaging tailored to key ICPs (Amazon sellers, DTC brands, retail-first businesses) with value propositions that resonate at every stage of the funnel.●      Segment campaigns by vertical(CPG, supplements, beauty, tech) and ensure follow-ups are educational and value-focused.●      Build automated nurturing flows in Zoho CRM that keep prospects engaged until they’re ready to speak with sales. ✅ Multichannel Campaign Execution●      Launch and manage coordinated campaigns across email, LinkedIn, video, and paid advertising (Google & Meta) — all optimized for warm lead generation.●      Use dynamic personalization powered by Clay to deliver relevant messaging at each touchpoint.●      Track all activities within Zoho CRM to ensure no warm opportunity is lost. ✅ Growth Analytics & Reporting●      Define and track KPIs directly tied to warm lead generation: open rates, reply rates, positive responses, and SQL conversions.●      Analyze campaign data and feedback to continually improve messaging, targeting, and funnel performance.●      Provide regular reporting to leadership with actionable insights on pipeline quality and conversion trends.‍ ✅ Sales & Partnership Enablement●      Support sales with personalized outreach assets, audit decks, and objection-handling tools that turn engaged prospects into booked calls.●      Create co-branded content and referral assets to generate additional warm leads from partnerships. <h3 id="">Qualifications</h3>We’re looking for a candidate with the following core skills:<ol start="1" id=""> <li id="">Warm Lead Generation  Focus – Proven track record of building marketing systems that turn cold outreach into high-quality, sales-ready opportunities.</li> <li id="">B2B Growth Marketing Expertise – Experience designing scalable outbound and inbound campaigns targeting decision-makers.</li> <li id="">Copywriting & Messaging Mastery – Ability to write persuasive cold emails, nurture sequences, and landing pages that convert.</li> <li id="">Automation & Outreach Skills – Hands-on experience with Clay, SmartScout, Instantly,  Smartleads, and Zoho CRM.</li> <li id="">Data-Driven Optimization – Skilled at interpreting funnel metrics and making data-backed improvements.</li> <li id="">Content Creation Skills – Able to produce engaging content that builds trust and accelerates lead warming.</li> <li id="">Collaboration & Ownership – Works well with sales, design, and leadership teams and takes full ownership of outcomes.         </li></ol><h3 id="">Additional Requirements</h3>●      2–4 years of experience in B2B growth marketing, demand generation, or outbound lead generation.●      Proven success running multichannel campaigns (email, LinkedIn, video, paid advertising).●      Strong understanding of the e-commerce, Amazon, or DTC ecosystem. ●      Exceptional organizational skills and ability to manage multiple campaigns simultaneously.●      Self-motivated, proactive, and driven by measurable results. <h3 id="">🧰 Tools You’ll Use Daily</h3>●      Clay – lead enrichment, data automation, personalization●      SmartScout – Amazon intelligence and brand targeting●      Smartleads – contact data for B2B outreach●      Instantly – cold email campaign management●      Zoho CRM – lead tracking, nurturing, and reporting●      Loom / Video tools – for personalized video content●      Canva / Figma / Google Slides – content and creative assets●      Google Advertising, Facebook Advertising -manage advertising campaigns to gain warm leads.<h3 id="">📊 Success Metrics</h3>●      40–60% email open rate●      8–12% reply rate●      3–6% positive response rate●      20–50 new SQLs (Sales Qualified Leads) generated per month●      20–40% video engagement on personalized pitches●      10–25% landing page conversion●      Clean, enriched leads entering pipeline weekly <h3 id="">Perks & Logistics</h3>●      💻 100% Remote ●      🚀 Direct impact on Growth Scalers’ revenue growth●      📈 Strong potential for rapid career advancement●      ⏰Timezone: Eastern Standard Time (EST) <h3 id="">📩 Applying for this Role</h3>To apply, please submit your resume and a 1–3 minute video introducing yourself and explaining how your experience aligns with this role. Please also share an example of a warm lead generation campaign or outreach initiative you’ve run that delivered measurable results.Send your application to team@growthscalers.com

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