Many sellers know how to create A+ Content on Amazon, but when it comes to Walmart, things work a little differently—and they’re evolving rapidly. If you want to stay ahead of your competitors, you need to leverage Walmart Rich Media and A+ Content strategically.
What’s This Rich Media All About?
Think of Rich Media as your custom landing page for a product—it’s your chance to visually captivate shoppers and increase conversions. Instead of relying solely on standard text descriptions, you can add videos, 360-degree images, feature sets, and brand storytelling that make customers say:
"Wow, I need this in my life!"
Why Should You Care?
Better Conversion Rates
Customers buy with their eyes—if they can see, explore, and understand your product clearly, they’re much more likely to click "Buy Now."
Stronger Brand Storytelling
Your products aren’t just objects—they solve problems. Rich Media helps you tell a compelling brand story that connects with customers on an emotional level.
Fewer Returns
When customers know exactly what they’re buying, they’re less likely to return the product. No more mismatched expectations—just happy customers.
How to Add Rich Media & A+ Content on Walmart
Walmart recently made it easier than ever to enroll in Walmart's Brand Portal and gain access to Rich Media. Here’s your step-by-step guide to setting it up:
Step 1: Ensure You’re Eligible for Walmart’s Brand Portal
Before you can upload Rich Media & A+ Content, you must register your brand with Walmart’s Brand Portal. You’ll need:
✔️ A registered trademark (USPTO or other valid trademark authority)
✔️ An active Walmart Seller Account
Tip: If you don’t have a trademark yet, apply for one first—it’s required to access Walmart’s A+ Content features.
Step 2: Register for Walmart’s Brand Portal
1️⃣ Go to Walmart Brand Portal
2️⃣ Log in with your Walmart Seller Center credentials
3️⃣ Submit your brand application
4️⃣ Wait for Walmart’s approval (typically takes a few days)
Once approved, you’re officially registered as a brand owner at Walmart!
Step 3: Uploading Rich Media & A+ Content
Now that your Brand Portal access is active, it’s time to enhance your product listings with high-quality Rich Media.
A. Accessing Walmart's Media Library
1️⃣ Log into Walmart Seller Center
2️⃣ Go to your Catalog
3️⃣ Open the Media Library (only available for registered brand owners)
Pro Tip: If you don’t see the Media Library, double-check your Brand Portal approval status.
B. Adding Rich Media Elements
1️⃣ Click on “Add Media”
2️⃣ Select the type of media to upload:
- 360-Spin Images
- Product Videos
- Enhanced Feature Sets
- Comparison Charts
- Brand Story Sections
3️⃣ Ensure your media meets Walmart’s content guidelines before uploading
Pro Tip: Videos under 45 seconds tend to perform best for product listings!
C. Submitting & Publishing Rich Media
1️⃣ Click "Submit"
2️⃣ Walmart will review your content (this may take 24-48 hours)
3️⃣ Once approved, your Rich Media will be live on your product listing!
Alternative: Using Third-Party Providers for Rich Media
If you want more customization, Walmart allows sellers to use third-party platforms like:
🔹 1WorldSync
🔹 Nielsen Brandbank
🔹 Salsify
These platforms provide advanced content hosting for below-the-fold media, 360-degree views, and custom layouts.
Should you use a third-party tool? If you want highly customized layouts or extra flexibility, third-party platforms can be a great choice.
Pro Tips for Maximizing Walmart Rich Media
Want your Rich Media to stand out? Here’s what we’ve learned from real-world experience:
✅ Use High-Quality Images & Videos → Blurry visuals don’t convert! Ensure crisp, clean, and high-resolution assets.
✅ Tell a Story, Not Just Features → Customers connect with why your product exists, not just its specs.
✅ Keep Content Fresh → Update your Rich Media seasonally to reflect new trends and promotions.
✅ Test & Iterate → Monitor engagement and conversions to see what works best—and tweak accordingly.
Need Help Setting Up Walmart Rich Media?
🚀 Feeling overwhelmed by the technical steps? That’s where we come in! At Growth Scalers, we handle it all—so you can focus on growing your business.
What We Do for You:
✔️ Register your brand in Walmart’s Brand Portal
✔️ Design & upload stunning Rich Media
✔️ Optimize your content for better conversions
✔️ Track performance & make improvements
Ready to Supercharge Your Walmart Listings?
Contact us today, and let’s make your products shine!
Final Thoughts: The Walmart Rich Media Advantage
Rich Media isn’t just another extra feature—it’s the key to making your listings stand out in Walmart’s crowded marketplace. If you want to:
🔹 Increase sales & conversions
🔹 Build a stronger brand presence
🔹 Reduce customer returns
… then now is the time to invest in Rich Media & A+ Content!
Let’s take your Walmart listings from average to outstanding!
Disclaimer: Walmart’s Rich Media guidelines may change periodically. Always verify the latest requirements and best practices on the Walmart Seller Help Center.