Navigating Amazon A+ Content: 9 Critical Rejection Reasons Every Seller Must Know
In the competitive world of Amazon selling, your A+ Content can make or break your product's success. One wrong move, and Amazon's strict moderation team could reject your carefully crafted marketing material. This comprehensive guide will help you understand the most common pitfalls that lead to A+ Content rejection.
The A+ Content Minefield: What to Avoid
1. Emoji Overload: Keep It Professional
Emojis might seem like a fun way to catch a customer's eye, but they're a quick path to content rejection. Amazon wants clean, professional product presentations that focus on your product's value proposition.
2. Call-to-Action (CTA) Language: Less is More
Forget traditional marketing phrases like:
- "Buy now"
- "Add to cart"
- "Get yours now"
- "Shop with us"
Amazon wants your content to inform, not overtly sell. Focus on product features, benefits, and unique selling points instead of pushy sales language.
3. Logo and Text Readability
Ensure all embedded texts and logos are:
- Crisp and clear
- Easily readable
- High-resolution
- Professionally designed
Blurry or illegible graphics are an instant rejection.
4. Environmental Claims: Choose Your Words Carefully
Language matters when discussing sustainability:
✖️ Avoid:
- "Earth-friendly"
- "Nature-friendly"
✅ Use Instead:
- "Earth-conscious"
- "Sustainable"
Be precise and avoid vague environmental claims without substantiation.
5. FDA Disclaimer: Don't Forget the Fine Print
For products in health, beauty, or consumable categories, include required FDA disclaimers. Omitting these can lead to immediate content rejection.
6. Seller References: Stay Anonymous
Remove any language that directly references:
- Your company
- Seller status
- Corporate structure (LLC, Ltd, GmbH)
Let the product speak for itself.
7. Timebound Messaging: Stay Evergreen
Avoid time-sensitive language like:
- "On sale now"
- "The newest product"
- "Year-event" references
- "Latest"
Your content should remain relevant regardless of when a customer views it.
8. Claims and Awards: Prove It
Any claim requires substantiation:
- Certifications
- Test results
- Awards (must be from the last two years)
Example: "Tested by XYZ Authority in 2022"
9. Warranty Warnings
Steer clear of:
- Satisfaction guarantees
- Refund promises
- Replacement commitments
Pro Tips for A+ Content Success
- Focus on product features
- Use high-quality images
- Provide clear, factual information
- Keep language neutral and professional
- Prioritize customer education over selling
Conclusion
Mastering Amazon A+ Content is an art. By understanding and avoiding these common rejection reasons, you'll create compelling, compliant product listings that convert.
*Disclaimer: Amazon's guidelines can change. Always verify the most current requirements.*