Performance marketing is changing rapidly. Cookies are going away and it is becoming harder and harder to bring back visitors to your website once they leave. Unless we capture their emails and nudge them to become loyal customers. That’s what we are going to cover today
What Can This Email Marketing Do For You?
Your email automation system becomes your 24/7 marketing powerhouse, handling everything from welcoming new customers like old friends to gently nudging those "I'll buy it later" cart abandoners. It checks in after purchases (because who doesn't love a little attention?), suggests products your customers will actually want, and even works its magic to win back those customers who've gone "Missing In Action."
Your Step-by-Step Guide to Shopify Email Automation
Getting Started with Shopify Flow
- Install the App
- Head to the Shopify App Store
- Search for "Flow"
- Click "Add App" to install
- Create Your Email Template
- Navigate to Email > Templates
- Click "Create New Template"
- Save your template
3. Build Your Automation Workflow
- Go to Marketing > Automation
- Add your newly created email to the workflow
- Set specific triggers (like product tags or customer actions)
In the example above, we send an email if someone ordered a product with the tag #retraite.
Create Your Email Masterpiece
Here's a little insider tip - use AI tools like ChatGPT or Claude.ai to help you write emails that sound like they're coming from a real human (because they are!). Just remember to add your personal touch - nobody knows your brand voice better than you do!
The Secret Sauce to Email Success
Let's get real for a minute. You know those emails that make you feel like the brand really gets you? That's what we're aiming for here. It's not about blasting your entire list with the same message - it's about making each customer feel like you're writing just for them.
Think about your own inbox. What makes you click on some emails and delete others without even opening them? Use that insight! Break down your audience into groups that make sense - maybe based on what they've bought before, or what they've been eyeing on your site.
Avoiding Common Pitfalls
Let me save you from some face-palm moments I've learned the hard way. Avoid bombarding your customers with multiple emails per day - we all know how annoying that can be. Skip the robotic language and write like you're chatting with a friend. And remember, your email strategy isn't a "set it and forget it" deal - it needs regular attention and refinement to stay effective.
The Bottom Line (Because We're All Here to Grow Our Stores)
Here's the deal - email automation isn't just another tech tool to add to your stack. It's your ticket to building real relationships with your customers while growing your store. It's like having a conversation with thousands of customers at once, but making each one feel special.
Ready to see some magic happen in your store? Start small, test things out, and watch your customer relationships (and sales!) grow. Trust me, six months from now, you'll wonder how you ever ran your store without it!