From Handcraft to Digital
Born and raised in Caracas, Venezuela. Cristina has lived a life of nature and beauty surrounded by the mountains and the Atlantic Ocean. Throughout her life, this has inspired her and the idea behind her designs that every piece of jewelry must have movement.
She left her native land and family to obtain a BA in Fine Arts from Rollins College in Orlando, Florida. Cristina continued her education in jewelry design and fabrication by attending intensive workshops in various renowned jewelry schools throughout the United States.
The Complexity of Digital Sales
Christina started selling online her handcraft jewelry in 2016. In addition to creating new products and make sure that her customers were satisfied, she had to deal with a variety of new realities. From creating awareness on Facebook or Instagram to selling on her own website or on marketplaces like Amazon, eBay or Etsy, this was a new full-time job that she had to learn.
Selling products online can be overwhelming and distract from business purposes. Therefore, she looked for a partner who could take over the complexity for her and let her focus on what she likes.
Growth Scaler: Your Partner to grow your business
Christina came across Growth Scalers through word of mouth
Growth Scalers have been helping eCommerce businesses and start-ups to scale up sales online through marketplace product listing and advertising.
"What I especially liked about Growth Scalers is that they took the time to understand my customers, my audience and my market. They not only increased my sales above expectations but also took away the complexity of running an online business for me." - Cristina Zandomenogo
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Implementation and Impact
After defining the winning strategy, Growth Scalers took care of everything. They started by making sure that my ecommerce website was set up correctly to ensure that I wouldn't waste money in advertisement.
They listed my product on Amazon and Etsy and drove sales from Instagram, Facebook and Google.
If you want to know how Growth Scalers could create a revenue pipeline, check our last article: Ultimate Guide to advertise online
