From Bricks and Mortar to Amazon
After decades of experience in the bricks-and-mortar business in the US, Sonoma Linen decided that it was time to diversify into new sales channels and start selling online.
Sonoma spent years traveling the world to get the best possible product. Their bed sheets are as soft as hotel bed sheets but for an affordable price. After growing their traditional business, they decided to leverage their experience, to take it online and start selling on Amazon.
The Complexity of Digital Sales
Sonoma started selling online in May 2020 and quickly realized how competitive the bedding and pillowcase category on Amazon was. Furthermore, to be profitable, they needed to ramp up their sales to reach an economy of scale and decrease inventory and logistic costs.
As an experienced businessman, Sonoma realized that e-commerce required a variety of skills such as SEO, product title optimization, sponsored product advertising, all of which he was not familiar with and so decided to get some help. He tried many different SaaS solutions and services of freelancers but each time they failed to provide the results required. After a while his sales started declining and he found that nobody cared about his business as much as he did.
Growth Scaler: Your Partner to grow your business
Sonoma was looking for a proactive partner that he could rely on and trust to take over the operation, meanwhile he could concentrate on the business strategy. Growth Scalers brought to the table the pallet of skillsets he was looking for. With both Sonoma’s understanding of customers and Growth Scalers’ Amazon know-how, they could quickly ramp up sales, improve seller ranking and get the Amazon Choice badge for most of the products, which in turn improved sales again.
"You guys are like a Mercedes, the best that someone can expect! Great job, good results, nice progress, well done." - Sonoma Linen
Implementation and Impact
Growth Scalers first outlined the strategy and the middle and long-term action plan to scale up sales and reach an economy of scale.
Growth Scalers helped Sonoma Linen with:
- Product Title Optimization to increase visibility
- Improved product description, added video and pictures to improve conversion
- SEO Keyword research to boost organic sales
- Fix issues with Amazon Listing and inventory
- Scaled up Sponsor Product keywords to reach more customers and double spends with the same ACOS
- Forecasted inventory and took action before products went out of stock.
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