I have seen businesses selling millions on Amazon with dozen of staff members having to shut down because of Policy Violation. Trust me, this is the number one thing that you shouldn’t skip and that can jeopardize your business. Address them promptly as if someone would like to sign a million-dollar deal with you.
Why Should You Care About Product Violations?
When your listing gets flagged, it can impact your business in ways you might not expect. Your account health could take a hit, your top products can be deindexed and your once flagged by Amazon will always be at risk. But don't panic - we're here to help you avoid all that drama.
Common Violations You Might Run Into
Those Tricky Product Descriptions
Ever gotten carried away describing your amazing product? I get it - you're excited about what you're selling! But Amazon has some pretty specific ideas about what makes a good description. Using ALL CAPS might seem like a great way to grab attention, but Amazon's not a fan. And claiming your product is the "best in the world"? Let's keep it real and stick to facts we can prove.
Bullet Point Blunders
Your bullet points are like your product's elevator pitch - short, sweet, and to the point. Avoid throwing in phrases like "Buy Now!" or "Limited Time Offer!" (Save those for your external marketing). Instead, focus on telling your customers exactly what makes your product special.
I Got a Violation - What Now?
Don't panic! Here's your step-by-step game plan:
Locating Your Violation
- Navigate to the Performance Dashboard
- Log into your Amazon Seller Central account
- Go to "Performance"
- Select "Account Health"
- Click on "Listing Policy Violation"
- Analyze the Violation
- Carefully read the specific violation details
- Understand exactly which part of your listing is problematic
- Double-check any performance notification. Amazon is good at hiding some hints that you might need. Don’t count on seller support, most likely they won’t help you with that.
- Edit Listing Components
- You want to edit the listing directly on the account health page. Don’t go to the listing page or it will trigger your listing to be reinstated
- If bullet points are removed: Carefully reconstruct and edit them
- If product description is affected: Revise the entire description
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Critical Editing Guidelines
- Capitalization Cleanup
- Remove all-caps words
- Eliminate words starting with capital letters (except at sentence beginnings or brand names)
- Ensure clean, professional formatting
Pro Tips
Prevention is always better than cure when it comes to Amazon violations. Make it a regular practice to review your listings, stay informed about Amazon's latest rules, and maintain honest, straightforward descriptions. Double and triple-checking everything before publishing can save you countless headaches down the road.
Feeling Stuck? You're Not Alone!
When you're faced with a violation that leaves you scratching your head, remember that help is available. Amazon Seller Support can provide valuable guidance, and connecting with other sellers in forums can offer practical insights. Sometimes, getting help from an Amazon optimization expert can provide the professional perspective needed to resolve complex issues.
The Bottom Line
Here's the deal - Amazon's rules might seem tough sometimes, but they're there to create a marketplace where both sellers and customers can thrive. Think of them as your business's guardrails, keeping you on the path to success!
Need help navigating these Amazon waters? We at Growth Scalers love turning these challenges into opportunities for your business to shine. Drop us a line, and let's make sure your listings are not just compliant, but absolutely stellar!
Remember, every great Amazon seller has dealt with violations at some point. It's not about avoiding them completely - it's about handling them like a pro when they pop up. You've got this, and we've got your back!